November 8, 2016

Create a Tagline... State your Expertise

“What’s a tagline?” you ask. Taglines are also known as “objectives” and are commonly used by educators in their resumes. In my opinion, taglines that are written as objectives are out-of-style. Focus your tagline in a way that makes you stand out among other applicants.

Whether marketing a new business, chainsaws, doughnuts, or yourself, as a job candidate, the goal is to sell the product. In a job search, you are selling yourself in a very competitive market, to a very specific clientele. What is it that makes you stand out above your competition? Why are you a better candidate?

Here’s an example of a tagline used in a superintendent resume:

Student focused leader with a strong record of success. Recogn...

Cool resume design and engaging taglines grab attention, but resume content is what finally sells the reader. Too many resumes that come across my desk list the person’s job classification, followed by job duties. I advise my clients, “We all know what the role of an assistant principal entails—why are you telling us this?” Rather, spend valuable white paper, telling the reader what you have done in your role to make a difference and why your performance is better than others. Go beyond showing what is required, and demonstrate how you make a difference. Provide specific examples.  Ask yourself the following questions:

  1. How do you perform better than others?

  2. What are some problems or challenges faced and how did you overcome...

November 3, 2016

If networking makes you stressed out, try networking in a group.

During my first month as an assistant superintendent, I was responsible for writing a feature, front-page story for the new District Newsletter. The superintendent had negotiated a contract with a local printing company to produce a stunning, glossy covered, professional six-page newsletter for the school community. In retrospect I think she must have really trusted my judgment since she left me in charge of writing the feature story in addition to overseeing the editing for the whole project.

This self-confidence came from setting clear goals, a lot of hard work and due diligence, taking a lot of risks, and most important...  seeking out positive role models in my life.

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