FIRST STEPS: WHO ARE YOU? One of the first steps to take when developing your brand is to spend time reflecting upon who you are. What are your core values and what do you stand for? Sounds simple doesn’t it? Think of 3-4 words that describe who you are. Are you trustworthy? Do you value honesty above all else? Are you collaborative, creative or innovative and do you expect that from others? Is working on a team important to you? Do you have a good sense of humor? Spend some time to define who you are and what you stand for? When you identify your core values you control what you want your brand to say about you. If you’re really serious about determining your core values, Google core values, simple tests. You will discover dozens of simple exercises, quizzes and online surveys to help you identify your personal core values which serve to guide your behavior and choice. Go ahead…. participate in one of the available simple online exercises; you’ll be glad you did.